Happy Friday! I don’t know about you, but it has been a week here in a year that has been quite a year. We’ve had more ash falling from the sky, more fires, and darkened days, which makes it hard to focus on work even when the work is important. I know it’s been quite a while since I’ve posted, not because I haven’t been doing or thinking about sharing library design tips, but because I’ve been overwhelmed with everything. But, in the midst of all of this, we must continue to do the work that allows our communities to access the information and help they need. To that end, I’d like to share something a bit different: using your graphic design skills in a video format.
You’ve probably heard about videos garnering more engagement than still photos/images and, while I’d never suggest giving up doing 2D graphic work, sometimes it’s good to expand our skill sets and try new things. Creating videos is one way to stretch our graphic design skills.
Adobe Spark, which I love using for Instagram posts (which seem to be all the design work time I have lately), also has features to allow you to create simple videos. While there aren’t as many options and controls as you have with video editing tools such as Premiere Pro, it is just fine for creating short promo videos and highlighting parts of your collection.
I created the video below to use in our Library Orientations during the summer and start of our fall semester. I combined stock photos with simple information about our services and resources, chose a base theme, and added music from the selection pre-loaded into Adobe Spark.
And, I’m happy to report that the learning curve for creating a video on Adobe Spark is much lower than learning to use Adobe Photoshop or Illustrator or InDesign. But the results are still polished and eye-catching for your users.
Remember to use your graphic design skills from 2D designing (like rule of thirds, contrast, matching fonts with theme and graphics, etc.) when creating a video, too, and you’ll have new promo videos for your library in (almost) no time.
It’s fun to learn a new skill and find new ways to promote your library’s services and resources. At least, I found it to be energizing during these tough times and gave me some more inspiration for creating library designs when I felt my creative well running dry.
I hope you have a relaxing and rejuvenating weekend. Stay safe, help your neighbors, and be kind. Allons-y, friends!