Happy Friday, dear readers! Has it been quite the week where you are? It definitely has here. I hope that you and your loved ones are staying safe and healthy, you are helping others when you can, and you are remembering to take a moment of quiet for yourself. Our daily lives have changed so rapidly over the last couple of weeks that it is hard to catch a breath.
We’re coming up to our second week of shelter-in-place orders and it has been rough at times. I’m continually thankful for what we have and trying to help out others who aren’t as fortunate. I’m also trying to remain calm after the week of running around (figuratively) with my colleague trying to get our online services and resources updated and changes communicated to all our users.
Today, as on most Fridays, I want to share a bit about graphic design. This time, I want to talk about how using your graphic design skills are so important now in a time of rapid change. I’ve been creating multiple graphics a day to share online as my library is still providing every service and resource we can online, including our weekly workshop series, research support, and chat reference services, along with tutoring and access to all our online materials. Even in times like these when it is important to communicate rapidly, we still need to take the time to ensure we follow good graphic design principles so our messages are clear and understandable.
Thanks to one of our Peer Research Guides, my library set up an Instagram account about a week before we moved to completely online classes and then shelter-in-place. (You can see our account at csueb_library.) It was fortuitous timing as Instagram is heavily used by multiple departments and student groups at the university and students use it to figure out what is happening on campus (or now, what’s happening online). It’s been a learning curve for me, but a great way for us to communicate with students.
To that end, I’ve been creating multiple graphics each day in Adobe Spark to post to Instagram. This isn’t the time to create complex, bespoke graphics. This is the time to create clean, easy-to-understand graphics that immediately tell our users what the library is doing to help them. Here are two I posted last week:
This graphic uses the classic (and easy) trick of overlaying a semi-transparent ribbon in matching color over a relevant photo to make the text easily readable. This was an important message to get to our students as multiple students had come on chat worried about getting charged late fees when they couldn’t return their materials to our closed library.
Even before we went to online-only services and classes, many students were unaware of our chat service. This was improved some by our intrusive chat coded on more pages of the library’s website before the campus closure. However, it is even more important students know they can get chat help now that we are online only. This graphic is also very simple, uses a coordinated color scheme, and gets the message across quickly and clearly.
What can you take away from these examples?
- Find the simplest, clearest way to state your message when posting online, especially to social media.
- Focus on only one service or resource at a time in your graphic (you can always add more details in a caption/text).
- Needing graphics fast does not mean you have to sacrifice your graphic design best practices; these are even more important to use to ensure clarity in your work.
- Even if it is old news to you, it is new for someone else. This is the time to market your services and resources that can help your library users.
I hope these examples inspire you to keep doing the good graphic design work that you do in support of your library users. Remember, clarity and communication are key to graphic design. Keep up the good work and remember to look away from your screen to give your eyes a break every once in a while.
Take care, be kind, and keep on designing! I’ll be back soon with more news, notes, and inspiration as we make our way through this time together. Allons-y, friends!