Happy Friday, dear readers! I hope the week has treated you well and you have something wonderful to look forward to this weekend. I am looking forward to a nap and perhaps some time to practice my calligraphy. But before we get to the weekend, it is time for a bit of Friday Design. Today, I want to share a simple-to-design workshop flyer that you can easily adapt.
At my library, we run a research workshop series every term. And we are always looking for new ways to promote and market our workshop series. Luckily, we have a student assistant with amazing lettering skills who hand-letters a sandwich board sign for us each week (more on that in another post). But we also need ways of advertising that make it easy for instructors to share the information with their students and for us to print and post around the library and share at service desks.
To that end, I created the simple flyer you see below and am going to walk you through some key points that you can use to quickly create and easily convey information to your library users.
First things, first: it’s in black and white. Being mindful of your budget is always important and being able to print in black and white is super helpful to keep costs low and administrators happy. If you can print in color, great. But if not, you can still create a great flyer that is eye-catching.
The key to arranging a lot of information (an entire semester’s worth of workshops) onto one letter-sized flyer is alignment. The alignment used here is simple and consistent and I’ve shown this design trick before. All the information is aligned as you see credits in movies. The information on the left side (Months and Dates) is right aligned, while the information on the right side (workshop names) is left aligned against a center guideline with a small amount of padding to separate the information and make it legible. Notice that the title of the workshop series is even aligned to this guideline. Remember, consistency is key for alignment looking professional and eye-catching.
Time, place, and more information, including a link to our events calendar, are all aligned in the same way. This consistency makes it easy for library users to find the information they need about our workshops.
I used three icons on the bottom to illustrate concepts from our workshops and found these icons on one of my favorite icon sites, https://www.flaticon.com/. There is a great selection to use and many can be used, with attribution, for free.
Finally, I added our library logo to the bottom right corner of the page. This brands the flyer and let’s users know it is from our library. Having the logo in the bottom right corner also makes it the last thing most users see when they read the flyer as our eyes naturally end in this corner (just think of reading from left to right and top to bottom in English).
From start to finish, the flyer took about 30 minutes to create. This type of flyer can be easily made in Microsoft Publisher or Adobe InDesign. And the basic format of hanging the information off a central guideline like movie credits can be repurposed for many different designs. It’s great for informational brochures, bookmarks, and handouts, too.
I hope this flyer has sparked some inspiration for you to go and create some simple and useful flyers for your library. Let me know what you’ve created; I’d love to see it.
Hope you have a lovely weekend, full of inspiration, relaxation, and joy. I’ll be back soon with more design tips. Allons-y, friends!