Friday Design: Little Things Matter

Happy Friday, dear readers! I hope that the week has been kind, you’ve been able to create lovely things, and you have a wonderful weekend in front of you. This week has been busy (when is it not?) and I’m looking forward to seeing some family and taking some naps this weekend. But first, I want to share a piece of advice that I’m sure you’ve heard before: little things matter.

Little things matter, whether we are talking about design, work, friendship, or life. Saying hello, remembering to ask after a coworker’s family, sharing a treat, or taking care even with ephemeral things. Little things matter. For today’s design advice, I’m talking about the little things of matching colors.

We’re coming to the end of Banned Books Week and although we didn’t have time to put together a big display, I still wanted to have something up in the library by our Popular Reading Collection to remind students about the continued attempts to ban books from libraries. Luckily I had buttons already made, but need to make a couple of mini-posters to supplement the great information from ALA’s website.

I created and printed the simple, but eye-catching mini-poster below and was ready to install it when I noticed something wrong. Do you see it?

banned books week flyer showing color of text not matching rest of flyer

The text was a dark navy versus black. I quickly changed it to black so it would match and reprinted the mini-poster below.

banned books flyer with text matching color of icon on flyer

In this case, the little thing that mattered was ensuring I kept a consistent color scheme for the mini-poster. Would anyone have noticed the difference in color? Perhaps not consciously, but subconsciously they’d feel that something was not quite right. Making this change makes the mini-poster more polished and professional, which is what I hope we all want our libraries’ communications to be.

So next time you are designing, take a moment to pause and review your work with a critical and caring eye to ensure you have the little things right. Oh, and always support the freedom to read.

I’ll be back with more news and notes. Until then, have a lovely week. Allons-y!