Happy Friday, dear readers! I hope you had a lovely 4th of July holiday for those of you in the United States. I hope your Friday is quiet and relaxing, whether you are at work, at play, or at home. Today I wanted to talk a little bit about semi-homemade designs and how you can get custom work from templates (yes, *gasp* templates!).
I don’t know about you, but when the Food Network used to have more cooking shows than competition shows, I used to watch the show, Semi-Homemade Cooking with Sandra Lee. (There appears to even be some episodes streaming if you want to check it out.) I always found Lee’s show to be an accessible and practical take on cooking. In a world that often seems to say you should either make everything from scratch or don’t even bother, it was nice to see a balanced approach and even an acknowledgement of how busy life is and how we are all doing the best we can. And, how even if you don’t have 6 hours to devote to cooking and baking a huge meal, you can (and should) celebrate with family and friends.
So what does this have to do with graphic design and libraries?
We, too, can embrace the semi-homemade philosophy in terms of our marketing and design work. With a cup of creativity and a dash of DIY, we can reuse and remake templates as starting off bases for our designs so they reflect our libraries’ unique characteristics and still leave time for us to get all of our work done.
As you, dear readers, know, I’m a huge proponent and fan of making designs from scratch. The blank canvas (or screen) is our friend and splashing our own images and graphics is amazing and rewarding. BUT, it’s also time-consuming and often overkill for what we need our designs to accomplish.
Totally original, from scratch design for branding your library? YES! Of course! 100%! Don’t use a template!
Remix a template and give it some of your own flare for event flyers, handouts, and other ephemera for your library that you need to churn out like an industrial kitchen? YES! Totally! With you in the design trenches of the library wherever thinks creating an awesome flyer takes 30 seconds and your promotion list of designs that needed to be done yesterday just keeps growing.
So, yeah. Take advantage of riffing off others’ work and customizing templates when you need to and make some semi-homemade stuff.
Want examples? I’ve got examples.
I’ve been back just over two months at my library after leave and I have so many design and promotional projects that it is almost too much. My saving grace? I’ve been using Adobe Spark like it’s graphic design’s new Instant Pot that can make almost any ephemeral graphic I need! Of course, like with all templates, I chaff at not being able to customize everything I want, but it’s totally good enough for things like event flyers:
Customized with a different font and change up of colors (I appreciate the eye dropper tool that allows me to coordinate text and background colors with the images I’m using).
Also things like website banners for LibGuides that were needed yesterday:
Am I still designing graphics that are completely custom and homemade? Of course. I just refreshed our library logo, but that is something that isn’t made to be ephemeral and should be custom as it is part of our branding:
So as you work through your mountain of design work, remember that, like Sandra Lee, semi-homemade can be your friend. Just make sure you also customize parts of it so all your designs still standout and work with your library’s identity. Whether you use Adobe Spark, Canva, or something else, always put your own designer’s touch to your work and have some fun. It is summer, after all.
Hope you have a wonderful weekend, full of relaxation, creativity, and fun. I’ll be back soon with more design notes and news. Allons-y!