Happy Friday, dear readers! I hope your week has gone well and you have a relaxing weekend planned. I’ve been traveling this past week and wanted to share some signs I particularly liked in Koloa. You can see, there isn’t any Helvetica in sight and these signs provide some good examples of what libraries can do to make their signage unique and even playful while still communicating effectively.
So here are a few of the signs I saw while walking around:
This is a great sandwich board sign for the weekly farmers market. It is cute, easy-to-read, uses the branding font for “The Shops at Kukui’ula” and manages to look professional and homespun at the same time. Love it and the market that it advertises. And, check out the great use of the same colors in the image of the basket and the type used on the sign. This is some thoughtful graphic design. You could try the same color sampling and minimalist design in your next library project.
This is the beautiful sign for the Halele’a Gallery in the same outdoor shopping complex. Not Helevetica and still classy! Love the drawings of ferns and fronds around the gallery’s name to create what looks like a name seal. It is beautiful, subdued, and would look great on everything from this sign to letterhead, business cards, and (of course) seals. So lovely. Execute all your library designs with this much grace and people will notice.
Another great sign, this one showing a beautiful example of using flourishes for the capitals. Notice in the background on the building how the same “M” is used above the name in the sign. Beautiful, classy, with a lovely color palette that completely works with the yellow of the building, the white of the trim, and the tropical plantings out front. This is signage done right.
Has your library considered how its signage will work within the context of where you will hang it? If you haven’t, you should.
This is one of the store directories. Notice how they same font is used consistently, even though all these businesses uses different fonts in their branding. Easy to read, no extraneous information or little descriptions that no one could ever possibly read at a glance.
Does your library have a directory? Is it as clear and easy to read? If not, its time to make it clearer. Also, note that you don’t have to use a san serif font to make directories readable, you just have to select your font with care.
This is without a doubt my favorite sign at this shopping center. It is witty, clever, and gets its point across without some large, red circle with an “X” over a clip art image of a cigarette. Notice that the san serif font used is playful, which reinforces the language used, but it is still clear.
Libraries could learn from this when creating signage that we want to be more positive instead of negative–especially in regards to noise issues and cell phone use. Clear headline with clever copy. Would love to see such signage in libraries, though probably sans chicken.
Hope you enjoyed this look at some signage and how you can apply lessons from them to your next library sign design. I hope you have a wonderful weekend full of reading, creating, and fun. I’ll be back soon with more news and notes. Allons-y!