Happy Friday, dear readers! It’s been quite a week, hasn’t it? I hope you are keeping healthy and safe. Remember to keep washing those hands and not touching your face (easier said than done, right?). My university has suspended in-person classes this week, but the library is still open so work goes on. It is a weird state to be in, but I find working on my graphic design work allows me to find a state of flow and step back from the constant news cycle for a minute, which is so important. So today I want to share with you the sign I created for our Women’s History Month Book Display that is curated by two of my colleagues.
This sign (or mini-poster) was created entirely in Adobe Spark, which has become my go-to for creating graphics when I don’t have a lot of time [aka only 20 minutes or so to create something before running off to another meeting]. I never like using the templates or layouts without customizing them, but I do appreciate having the stock photo searching integrated in and have figured out how to fuss around with the copy much faster than before.
But what about this sign did I really want to talk about?
Well, I could talk about using justifying type and matching colors and the importance of layout and odd numbers to move the eye. Or the importance of readability and having all the elements of a design enhance the central message. But I’ve talked about that before (and I’ll talk more about that again). Today, though, I want to talk about something else.
I want to talk about the importance of representation. I’ve thought about this a lot in the last few weeks for a number of reasons, not least of which is that my university is incredibly diverse and I want everyone to feel at home and see themselves in the library. So for this sign it was important to me to showcase diverse women intentionally and not as an afterthought.
And it was a bit difficult to find photos that didn’t recreate stereotypes about women generally and women of color specifically. But it wasn’t as hard as I feared, which shows some movement in the right direction. But we can all do better and be more intentional about representation in our libraries in all that we do. And a big part of that is in our designs, which we have substantial control over.
Representation is important. It’s something we have to be mindful of and intentional about. And that’s part of the overall ethos of design, too. We should be mindful and intentional about what we design and the effects our designs can have on others.
I never saw myself represented as a mixed race person in the library when I was growing up and I don’t want that for others who are growing up now. If I can do my small part to change that, by wielding my graphic design skills, then I will count that in the column of good for the library and for my small portion of the world.
I hope you, too, find ways to wield your graphic design talents and skills to represent everyone in your community through your work.
Stay healthy, stay safe, help others, and I hope you have a relaxing weekend. I’ll be back again soon with more news and notes about designs. Thanks for reading. Allons-y, friends!