Happy Friday, dear readers! I hope you’ve had another lovely week and are excited about the weekend. We are almost to the end of October and I can hardly believe it. So much to do at the end of the year–work to wrap up, cookies to bake, cards to write, NaNoWriMo to win. It seems like there is hardly time to stop and consider anything in the rush at the end of the year. I find it both exhilarating and slightly terrifying. So, this post is part inspiration, part a bit of visual fun to help you find a moment to slow down and look at pretty things, and part call to making better posters for your next library exhibit. Sound good? Okay, let’s get into it.

I spent last week in Washington, D.C. with my mother. We saw more museums and monuments than I thought was possible, walked further than my feet told me was recommended, and generally had a wonderful time even though it was way too hot for the middle of October. Of course, in between looking at all the amazing art, inventions, and such, I spent time taking photos of signs and exhibit designs that inspired me. I’m always on the lookout for new ideas to bring back to the library and luckily it didn’t bother my mother–too much–that I kept taking close-ups of exhibit captions and posters.

It isn’t surprising that the various Smithsonian museums have amazing exhibits and great signage. They have the professionals and experts to put together exhibitions and the support that most libraries can only dream of. But that doesn’t mean we can’t copy some of their best ideas and get inspiration for our own exhibits. My library creates two main exhibits each year and has begun to step up its game in terms of design. I’m part of the exhibit team, so I may be a little–a lot–biased and invested in the outcome of the exhibit designs, especially the posters where I have the most input and sway. So I focused mostly on the exhibit posters, captions, and signage as I walked around the museums. Below is just one example that I love, not just because it is for the exhibit about birds.

This is the poster that greats you as you enter the exhibit and see the first cases of specimens. It is just wonderful. I love the silhouette of the birds, the breaking of the border at the bottom by the egret’s feet, the combination of text, and the overall color scheme used. It is at once a beautiful poster and a great orientation to the exhibit.  I especially love how the headline was colored using sampling from the image. It ties in great. The fact that the type leans towards Art Nouveau is just icing on the cake as far as I’m concerned.

This is a close-up of the headline and caption at the bottom of the poster to show more detail and the great composition of this type. Great use of color to tie the text together and relate back to the main image. The variation of font size clearly denotes the information hierarchy at a glance allowing readers to quickly get information without any confusion.

This poster makes me even more committed to upping our exhibit poster game at my library. It’s so beautiful and eye-catching. Now if I just had a large collection of bird specimens to exhibit at the library…

Outside of the museums, one of our favorite places to walk through was the sculpture garden on The Mall. This sign obviously called to me.

So is my point that you have to design in the Art Nouveau style for your next project? Of course not. But consider carefully how you are tying together your type, copy, color, and images to support your message. And, if you can, try to push yourself to take some risks in your designs to create the very best posters and signage for your next exhibit that you can.

I hope you have a wonderful, inspiring weekend full of great reads and fun. I’ll be back soon with more news and notes. Allons-y!

 

Happy Friday, dear readers! I hope your week has been going well and you have some lovely weekend plans. Today I want to share a bit more design inspiration and a design challenge. So let’s get into it!

There is so much to love about autumn and the change of seasons can definitely inspire us in life and in our library work. I wanted to share some things that are inspiring me for the autumn and would love to hear what is inspiring you, too.

UPPERCASE Magazine is endlessly inspiring. I love that it is printed with such care and vibrant colors. That in the previous issue the editor and designer, Janine Vangool, explained and showed all the new typefaces she was using in a refresh of the magazine. I love all the interviews and showcases of artists’ works in areas I don’t work in, but find inspiring nonetheless. A recent issue even had a large spread of artist’s books, which was amazing, and the love of print and craft shows through in each issue. Highly recommended for refueling your creative tanks when you think you’ve run out of ideas.

I love the reviews and information from The Well-Appointed Desk. Great round-ups of other posts and news around the web in “Link Love” and this blog keeps me searching for the perfect teal blue fountain pen ink–plus keeps me motivated to write holiday cards.

NaNoWriMo is coming! Is your library participating as a Come Write In spot? You should. Although you’ll be creating with more words than you’d ever use on a flyer (right?), it is a great opportunity to meet a community of wonderful writers and get inspired to create no matter what medium you’re using. Also, you never know when you might get an idea for your library’s next round of marketing materials from another writer’s story. Plus, it is a great excuse–as if you need one–to break out your button-maker and make some buttons to share!

While I don’t have a link for this one, seeing all the signs for pumpkin patches and autumnal festivals around also inspires me in the fall. I love getting new lettering ideas and seeing what works and doesn’t in signage. I always enjoy seeing what color combinations are used and what I might be able to do in the library with them.

So, now, to the design challenge. Find something new to inspire you this autumn. Maybe it’s a new hike, a new sign for a restaurant that just opened, a great book, or a talk with a friend. Whatever it is, translate your inspiration into a design–your choice for format and size–that speaks to you about autumn. Interpret autumn however you want. (Think about how the artists for the monthly Smashing Magazine wallpapers all design for the same month, yet create radically different final products.) Then, if you’re willing, share your design in the comments. I’ll be sharing mine in an upcoming post.

I hope you have a fantastic weekend, full of all good things. (And if you need a tasty, autumnal treat, check out Joy the Baker’s Vanilla Sweet Potato Waffles.) Inspiration is all around you–you just need to look! I’ll be back soon with some more news and notes. Allons-y!

 

 

Happy Friday, dear readers! I hope you’ve had a lovely week and have a wonderful weekend planned. For today’s Friday Design Talk, I want to talk about redesigns, specifically in the context of soup cans. But it applies to libraries, especially with regards to logo redesigns, rebranding efforts, and web redesigns. So let’s talk soup!

I was recently in a store shopping with my husband when we noticed that Progresso has redesigned their soup can labels. I took two photos, which you can see below, of the redesigned labels on the left and the older design on the right. So what do you notice? What speaks to you? What works and doesn’t work for your design sensibilities? I’ll wait a bit while you check out the cans and think about it. Don’t worry, I’ll tell you my thoughts below the photos.

Okay, are we ready to talk redesign and rebranding? Yes? Great!

So, first things first, there really isn’t anything terribly wrong with the redesigned soup labels and the rebranded Progresso banner. But there really, in my opinion isn’t anything great either. It is all quite bland, which I’m almost positive wasn’t what anyone wants people to think of when they think of their soup line. You want soup to be delicious, aromatic, comforting, yummy, right? I just don’t get that feeling from the new design.

So what is in the new design and what’s been changed?

The serif fonts used in the old label have been swapped out for a plain san serif font. Okay, one could make the argument that this makes the label easier to read. It also makes it look like every other redesigned packaging and sign I’ve seen over the last few years. It seems like a large chunk of the design world has been swept up in the Helvetica trend and san serifs are the only go-to fonts used anymore. I have nothing against a good san serif, but I never get the feeling that it is either “traditional” like the label says nor do I feel like it makes me think “yum, soup”.

The new label is less busy. There are no pops of color from the vegetables on top of the Progresso banner (which I seriously thought was part of their logo, but apparently isn’t). There is no depth to the label–most of the gradients have been removed, giving the new banner a flat look, even with the bit of movement with the swoop of the banner from left to right.

The use of just the bowl of soup as the focal image, instead of a close-up with the spoon is an interesting choice. Even with the removal of the center square with the name of the soup from the old labels, it feels like the label now has an odder delineation of space. It almost looks like the can is frowning with how the bottom of the label cuts off the soup bowl, but that could just be me.

The new labels just feel bland, like they don’t want to stand out from the crowd, they just want to sit on the shelf with every other soup can and be quiet. That’s not what you want when you are competing for market share in soup. You want to be bold–to connect–to be different. Stand out. It’s okay. At least they kept the blue, although it is much lighter overall, so I can find it in the soup aisle.

So what does this have to do with libraries? If you are contemplating a redesign or a design of a label, a logo, or really anything for your library, don’t be bland. Be bold. You don’t have to follow every hot new design trend. You don’t have to set everything in san serif fonts and you don’t have to make everything completely flat in your design. Pops of color can be good and eye-catching. In design, as in life and libraries, sometimes you have to standout and be brave. Don’t always go with the safe choice, just because it is there. Pick fonts and colors and designs and graphics that truly connect with your message and evoke the emotions that you want to evoke with your designs.

And, if you are designing for soup packaging, make sure its label screams yum and comfort (it doesn’t have to actually say those words, but the design should). Think about what your design needs to communicate first, always–then go from there.

I hope you have a wonderful weekend full of fun and relaxation as we head into autumn. I’ll be back soon with more news and notes. Allons-y!

 

Happy Friday, dear readers! I hope your day is going well and you have a fabulous weekend planned. Today I wanted to share a few resources for determining color palettes for your designs, along with some other design goodies that will hopefully inspire you to tackle your next library design project.

After choosing fonts, I think I’ve gotten the most questions about color when I talk about graphic design for librarians. Everyone wants to know how to choose the correct colors for their work, which is great! We should all think about colors and how they affect the messages we are communicating. Plus, playing with colors is just fun, kind of like playing with finger paints. Of course, we always need to think about accessibility when we are choosing colors–since the whole point is to communicate, it doesn’t serve us well to have information conveyed only through color or with such low contrast (think yellow text on a white background) that some people can’t read it. After we’ve considered accessibility though, there is an endless spectrum of colors to consider. So how do you choose?

As graphic designers know, if you want to have a coherent color palette you need to sample colors from whatever image you are using in your design. This is easy in programs like Photoshop. If you don’t (or can’t) use Photoshop, you can always upload your image to Color Palette FX and get an automatically generated color palette. Using colors that are drawn from an image you are already using in your flyer or poster or whatever you are designing will make everything look coherent. The people who are looking at your design probably won’t consciously think about this, but they’ll know it looks good to them. If you more help in choosing colors without learning a lot of color theory, check out Smashing Magazine’s article, “A Simple Web Developer’s Guide to Color.” It should get you started and hopefully alleviate any fears you may have about choosing colors.

And while you are looking for colors to use, check out a couple of free icon sets for potential color palettes: Summer Icon Set (super relaxing) and Space Icon Set (intergalactic!).

Also, just for fun, check out these people who are building castle in France with medieval technology. It’s definitely impressive.

I hope you have a lovely Friday and weekend, full of good reads, good design, and good fun. I’ll be back next week with more news and notes. Allons-y!