Friday Design Tip: You Don’t Always Have to be Literal

Happy Friday, dear readers! I hope that you have found something that has brought you joy this week and found time for some rest even in the middle of everything. We went to an outdoor nursery and pottery shop and bought some lovely, large pots for our garden. It was a nice break from the routine that we are in of cramming together work and play and childrearing and everything in the house. It reminded me that there is beauty in so many small things. Today, I have one thought to share that may help with your design work: we don’t need to be literal.

What I mean by that is not that we shouldn’t strive for clarity in our graphic design work. Our work should be clear in its message and ensure that our readers are able to get all the important information they need easily. What I mean instead is that we don’t have to be literal in how we interpret themes for every piece of work we do. We can interpret them more broadly and creatively while still maintaining clarity and enhancing our theme.

I thought of this when designing the LibGuide banner for our online resource guide for Accessibility Awareness Month. While I could have pulled from some of the universal icons for disability/accessibility or found photos to try to represent a range of ideas discussed in the resources the library is highlighting, I instead decided for something different. This worked, in part, because the banner doesn’t have to do the heavy lifting of conveying the information on this page. It simply needs to grab attention and draw readers in so they browse through the many resources available to them.
Because of this, I decided to create the banner you can see below using an image of lightbulbs against a blue sky with clouds.

banner with a photograph of lightbulbs against a blue sky with text that says accessibility awareness month

I chose this image because it is striking and lightbulbs are often used as a visual metaphor for gaining insight and knowledge, which is one goal for our resource guide. A blue sky is often used as a metaphor for calmness, peace, and also dreaming and planning big. So together, they created an inspirational visual for the banner. The text is simple and the font chosen because it is reminiscent of the filaments in the bulbs, tying together the theme.

So the next time you are designing something for your library’s marketing, resource guides, or handouts, think about if you can interpret the design theme slightly less literally and whether that would serve the overall purpose of your design. You may be happily surprised by what you create.

I hope this gives you a bit of inspiration to think outside the design box and that you have a wonderful, restful weekend to recharge and relax. I’ll be back soon with more library design tips and thoughts. Allons-y, friends!

Friday Design Post: Good Enough is Good Enough

banner that says, good enough is good enough

Happy Friday, dear readers! I hope the week has been kind to you and you’ve been kind to yourself. It’s been another long week, in a long year, and I hope that you’ve found some moments of joy during it all. Today, I want to talk about something that has gotten me through a lot of my work this year: when good enough is good enough.

We all know that perfect is unattainable and can keep us from doing anything. At the same time, having too low a bar for what is good enough, doesn’t help us produce good work either. But sometimes, good enough really is good enough.

What do I mean by this?

To get anything done during this time, I’ve embraced good enough as one of my mantras.

I don’t have time to design everything from scratch, so I’ve had to adapt templates and streamline my design process. And that’s good enough for Instagram posts and other ephemeral marketing needs.

It’s okay that I don’t have time or space to take as long to find the “perfect” font. One that ticks most of the boxes and supports the design theme, is just fine. It’s good enough.

It’s okay to simply design good enough and not try for groundbreaking right now.

And there are some advantages to this, too, that I didn’t foresee in the beginning, even though I long for the days of again having enough time to do more wholly original graphic design work. I have created templates for our workshops, that I’ve written about previously, which brand our workshops and make it easier for me to update the graphics for the many workshops we have each term. Good enough has created a branded look that is simple, collegiate, and recognizable.

Good enough allows me to create the space to take on the graphic design work that comes up with very short deadlines. We all know that projects come up at the last minute and it is good to be able to help out with these requests when we can. I’ve been able to create banners for online displays and handouts for instructional sessions by freeing time and design headspace by embracing good enough.

So, while I’m not a fan of ever using good enough as an excuse to do sloppy graphic design work, it is a good mantra to be kind to ourselves and acknowledge that this is a difficult time and while we still need to be creative and create, we don’t always have to make something that is wholly original and will last for the ages.

That’s all I have for today. I hope you have a rejuvenating weekend, find something to refill your creative passions, and come back as refreshed as possible to your next bit of library design work. Allons-y, friends!

Friday Design Tip: Using Adobe Spark Video for Library Promo Videos

Happy Friday! I don’t know about you, but it has been a week here in a year that has been quite a year. We’ve had more ash falling from the sky, more fires, and darkened days, which makes it hard to focus on work even when the work is important. I know it’s been quite a while since I’ve posted, not because I haven’t been doing or thinking about sharing library design tips, but because I’ve been overwhelmed with everything. But, in the midst of all of this, we must continue to do the work that allows our communities to access the information and help they need. To that end, I’d like to share something a bit different: using your graphic design skills in a video format.

You’ve probably heard about videos garnering more engagement than still photos/images and, while I’d never suggest giving up doing 2D graphic work, sometimes it’s good to expand our skill sets and try new things. Creating videos is one way to stretch our graphic design skills.

Adobe Spark, which I love using for Instagram posts (which seem to be all the design work time I have lately), also has features to allow you to create simple videos. While there aren’t as many options and controls as you have with video editing tools such as Premiere Pro, it is just fine for creating short promo videos and highlighting parts of your collection.
I created the video below to use in our Library Orientations during the summer and start of our fall semester. I combined stock photos with simple information about our services and resources, chose a base theme, and added music from the selection pre-loaded into Adobe Spark.

And, I’m happy to report that the learning curve for creating a video on Adobe Spark is much lower than learning to use Adobe Photoshop or Illustrator or InDesign. But the results are still polished and eye-catching for your users.

Remember to use your graphic design skills from 2D designing (like rule of thirds, contrast, matching fonts with theme and graphics, etc.) when creating a video, too, and you’ll have new promo videos for your library in (almost) no time.

It’s fun to learn a new skill and find new ways to promote your library’s services and resources. At least, I found it to be energizing during these tough times and gave me some more inspiration for creating library designs when I felt my creative well running dry.

I hope you have a relaxing and rejuvenating weekend. Stay safe, help your neighbors, and be kind. Allons-y, friends!

 

Friday Design: Creating Webpage Banners with a Consistent Theme

Happy Friday, dear readers! I hope the week has treated you well and that you remain healthy and have a relaxing weekend to look forward to. Today I want to share a design tip that will help you keep a consistent theme while saving you time. And we could all use a little more efficiency in our design work, couldn’t we? I know I can as I look towards the starting of the next academic term and juggling everything life seems to be throwing at us now (in addition to our graphic design work!).

Over this summer, we revised and cleaned up our online Exhibits LibGuide. There used to be many (many) disparate guides to past exhibits, but thanks to one of my colleague’s careful and patient work, they are all now collocated. This makes it much easier for viewers to find all our past exhibits and makes the backend work much easier, too.

Once this was done, while the organization of our exhibit pages on the LibGuide were functional, we didn’t have an coherent visual theme to link together our top landing pages for the guide itself, as well as past and current exhibits. This wouldn’t do for a guide that was all about exhibits where we expect good visuals. So I created three banners for these pages, which sounds like a lot of work, but once I created the first one, I used it as a basis to tie together the theme with the other two.

Here’s the first banner for the homepage of the LibGuide:

Online Banner for exhibit LibGuide that says Library Exhibits

I chose images, type, and colors that worked together to create a coherent theme. The theme was to express exhibits and the diversity of our campus community that inspires us. I sampled colors in the photographs for the font colors and the background color. With this done, I decided to use the same layout for the other two banners, but change out one image in each.

This is the past exhibit banner:

Online Banner that says Past Exhibits

And this is the current exhibits banner:

Online banner that says Current Exhibits

Notice how they maintain the overall theme through the same use of color palette, fonts, and layout, but have unique images used, too. This makes the banners more visually interesting, yet maintains coherency across the landing pages.

This design “trick” enables us to both maintain a consistent theme and inject some fun, visual interest into the banners. It also allowed me to create three banners in only a little more time than it would take me to create one because I wasn’t trying to reinvent theme and layout for each of them.

I hope this design example is helpful and useful for when you are considering how to design or revamp banners or implement design themes on your LibGuides, webpages, or other multiple page documents.

I hope you have a lovely, restful, and safe weekend. I’ll be back again with more design thoughts to save you time and hopefully provide new insights for your library graphic design work.

Allons-y, dear friends!

ALA Store 50% Book Sale

Hello, dear readers! I hope you and your loved ones are staying safe and healthy. It is hard to believe that it is almost the end of July. Time is squishy and flying by. More design news and notes soon, but I had to do a quick post to let you know…

ALA Store is having a 50% off sale on 75 titles! This is a great sale and my book, Easy Graphic Design for Librarians, is part of this sale! It’s only $27 until August 15.

So if you’ve wanted to buy a book on graphic design for librarians or wanted to buy a copy for a friend or colleague, now is the time (psst…it makes a great stocking stuffer, if you are thinking ahead and as long as you don’t mind it not actually fitting in a stocking).

There’s a lot of great titles on many subjects as part of this sale, so take a look and you might find your next library-related read.

Take care, be safe, and stay kind. I’ll be back with more design news and notes soon. Allons-y, friends!

Designing for a Difference

Black Lives Matter graphic

Hello, dear readers. I don’t know about you, but I’m feeling weary and angry and tired and most everything else that isn’t joyful now. I can’t believe we still have people who argue when we say, Black Lives Matter. Not only do we have to continue to deal with the pandemic, we are now seeing (again) the brutality of the police not only murdering George Floyd (and so many others) but also reigning down violence against peaceful protesters. For those who throw their hands up in the air and ask how this can be happening or blame those in the streets who are protesting, I feel like shaking them and saying how can you not see the structural, institutional racism that permeates everything in our society? How can you be shocked? How can you blame the protesters and not those in power who perpetuate the injustice that keeps them safely in power?

And how can we, who have relative privilege help combat these injustices and fight against white supremacy? And what, dear readers, you may be wondering does any of this have to do with design and libraries?

We have an obligation, as those who work in libraries, to ensure the safety (physical, emotional, and mental) of all our patrons. We have the obligation to call out injustice and we have the means to affect some change. Perhaps only on a small scale, perhaps only in our libraries, but together we can amplify others’ voices who know so much more (for example, Layla F. Saad and Ibram X. Kendi, to only name two) and we can contribute our share to making the world a more just and equitable place.

If you need some place to start, check out 75 Things White People Can Do for Racial Justice. And, yes, I specifically picked this link because, as we know, the library profession is still overwhelmingly white. There is so much we can do to support our BIPOC siblings and fight against white supremacy and there are so many resources online to help (I trust librarians to be able to find them so I’m not listing a ton here.)

And, as librarian graphic designers, we can help by doing what we do best: designing. We can design posters, social media graphics, flyers, handouts, websites, whatever you can think of that bring awareness and hopefully change. We can give freely of our skills to organizations and groups that are fighting the good fight. And we can make sure to use our design skills to be part of the hard work of fighting injustice and not part of the problem by remaining silent.

The Black Lives Matter graphic at the beginning of this post is formatted for sharing. Feel free to remix it, add it to a handout, a flyer, whatever you are doing to raise awareness and solidarity. Find other artists who are creating amazing protest art that speaks to you and share it (with their permission, of course). Monyee Chau’s work speaks to me as a mixed race woman and I love the updating of the much older, “Yellow Peril Supports Black Power,” protest sign.

Remember that design and graphic design are about solving problems. We face huge problems now. So let’s use our skills, talents, hearts, and minds (and wallets, when we can) to help where we can.

Thank you, as always, for reading, dear readers. I’ll be back soon with more news and notes. Allons-y, friends!

 

Friday Design: Two-for-One Designs

Happy Friday, dear readers! I hope that you and your loved ones are safe and well. I hope that you have something lovely and relaxing to look forward to this weekend. This has been quite a week as we are finishing up the end of the spring semester and I feel like every meeting I’ve been in has spawned two other meetings and a bunch of new work that needs to be done by the end of the month. And, I don’t presume to speak for you, but I’m not sure I have the brain space for much more work.

But there is more work, and more designing to do, so I wanted to share one of my favorite hacks for speeding up my graphic design work for Instagram. Yes, as I’ve said before, much of my design work currently revolves around Instagram as it is the social media channel used by departments and student organizations at my university. It’s been a challenge and sometimes quite fun and it has been having an impact on visibility for the library with our students, which is great.

But I still have the same time constraints I had when all this started, so I’m always looking for ways to create great designs that can be used in multiple ways and I love getting 2-in-1 designs out of Instagram posts and accompanying stories.

As those of you who use Instagram know, the graphics for posts are square (an interesting design constraint) while the Instagram Stories are rectangular. Both are useful for pushing/marketing content for the library. And while you can simply use the built-in editing and designing tools in Instagram to convert one of your posts into a story, you get a lot more control using a standalone graphic design program.

I’ve been using Adobe Spark a lot and love the ability to convert the size of a design with one click, which is what I’ve been doing to create the posts and stories for my library’s Instagram feed. Below is an example of a post and story I did for this week, our final exams week.

Instagram Post:

example of Instagram post for library helping with papers and projects

Instagram Story:

example of Instagram story for library helping with papers and projects

Creating both in Adobe Spark allows for more control over the design and to keep the look and feel of the design the same for both.

So, what’s the takeaway?

Figure out how you can use your design in multiple ways, even if you aren’t creating a template out of it. It’s not lazy; it’s smart. We still need to create great designs for our libraries, but we also need to be kind to ourselves so we aren’t designing at all hours of the day and night.

I hope this provides some inspiration and that you are able to continue to use your skills to help your library create great designs. I wish you a relaxing and safe weekend. Keep being kind, keep helping others, and keep showing the world how great librarian graphic design can be.

I’ll be back soon with more news and notes. Allons-y, friends!

Friday Design: Thank you ALLA!

Happy Friday, dear readers! I hope that today finds you and your family safe and healthy and looking forward to some small (or big) thing that is fun and relaxing this weekend. Today I want to take the time to say thank you,  publicly, to ALLA and remind us all of one of the best ways we can create better graphic design in libraries.

But what, you may be wondering is ALLA? ALLA is the Australian Law Librarians’ Association. I was honored and thrilled to present a webinar, Graphic Design 101 for Librarians, for the association this week. It was amazing to have so many people attend, especially during this uncertain and stressful time, and want to learn about graphic design and applying it to their work.

It was also almost miraculous that the Internet/wifi held strong through the entire presentation (I was worried as we’ve been having spotty connection issues at my house this last week). And the ALLA organizers did such a fantastic job that it was a pleasure. It can be really weird to deliver an entire presentation in a room all by yourself without the immediate feedback from an audience, but the feedback I’ve received after has been positive and I’m looking forward to the next time I’m able to do a similar webinar for my librarian colleagues.

This brings us to one of the best ways we can all create better graphic design in libraries: share our knowledge! Everything is new for someone, and this includes graphic design principles. If you have been studying and creating graphic design in your library, share your tips with colleagues. If you’ve found a great royalty-free site for images or icons or videos, let others know. If you’ve figured out a great way to streamline the design workflow, show your teammates.

Teaching through sharing is how we can ensure that more of our colleagues understand graphic design and can apply it to their work in libraries. This is how we will finally be able to say, someday, that we can think of more well-designed examples of graphic design in libraries than poor ones. And how we can get to more good than bad and ugly.

And, in the spirit of sharing, here’s a link to the handout I shared with ALLA. I hope it provides some inspiration and opportunities to further your graphic design work, too.

I wish you a wonderful day and rejuvenating weekend. May you stay safe, healthy, and find moments of peace and joy. Take care and I’ll be back soon with more news and notes. Allons-y, friends!

Friday Design: Embracing Design Shortcuts

Happy Friday, dear readers! I hope you and your family are staying healthy and well. It has been a strange and hard time for everyone. Some days, I feel it is an accomplishment just to get through the day and let’s not even talk about people who are claiming to be more productive than ever.

I’m not one them. I have a toddler and very few hours in the day where I can focus solely on work. If you feel your life is like that, too, or your focus is simply not what it was (I feel you and give you a virtual hug), this post is for you on some design shortcuts I’ve been using to get the work done in a professional manner in the time I have now.

If you’ve been reading this blog for a while, you know I’m not a fan of out-of-the-box templates for designing. But I am a fan of templates you create for your library that can then serve to brand your services and resources. And that’s the big design shortcut of this entire, emergency remote working situation: creating templates for the library’s marketing needs.

My library already was providing a lot of online services and resources, as almost all libraries do, but with the campus closure we needed to up our online marketing and promotions fast as there was no way for students to come into the library to see are signs or pass our sandwich board advertising the next workshop in the library.

Thankfully we’d just started an Instagram account, which is a popular social media platform at my campus for the departments, clubs, organizations, and individual students, faculty, and staff to get their news. And that has meant that my design load has gone up as every online workshop, every online change needs to be communicated via our Instagram and every post needs a visual.

So I quickly designed the library workshop visuals and decided that they needed visual branding so that when you see one of our workshop posts, you’ll know it is a library workshop from the aesthetic. I kept it simple and clear so it was 1) easy to update and 2) easy to read. Here’s some examples to show you our posts for online library workshops

Instagram post for a drop-in citation workshop showing the use of a template

 

Instagram post for a technology workshop showing the use of a template

While these two visuals look similar, they are still distinct with different color palettes and icons used. But they have the same visual feel, so it is easy to tell they are posts for workshops from the library. I create a flat design, without photographs for the workshops and include the same date, time, Zoom information on each at the bottom. The icons reinforce the topic of the workshops and the typography is simple and clear.

Now that I have these templates, I can more easily and quickly update them for upcoming workshops (good since we have at least 4 a week). I’m also creating visual branding that we can continue for our workshop promotion into the future.

Since we are all short on time and attention, use some design shortcuts to make your graphic design work a little easier. You’ll be able to create the projects you need to for your library without wanting to pull out your hair.

Take care and stay safe. I’ll try to be back soon with more news and notes about how we can continue to do our design work during this pandemic. I wish you and your families all the best. Allons-y, my friends!

Friday Design: How Graphic Design Can Help with Pivots to Online-Only Library Services

Happy Friday, dear readers! Has it been quite the week where you are? It definitely has here. I hope that you and your loved ones are staying safe and healthy, you are helping others when you can, and you are remembering to take a moment of quiet for yourself. Our daily lives have changed so rapidly over the last couple of weeks that it is hard to catch a breath.

We’re coming up to our second week of shelter-in-place orders and it has been rough at times. I’m continually thankful for what we have and trying to help out others who aren’t as fortunate. I’m also trying to remain calm after the week of running around (figuratively) with my colleague trying to get our online services and resources updated and changes communicated to all our users.

Today, as on most Fridays, I want to share a bit about graphic design. This time, I want to talk about how using your graphic design skills are so important now in a time of rapid change. I’ve been creating multiple graphics a day to share online as my library is still providing every service and resource we can online, including our weekly workshop series, research support, and chat reference services, along with tutoring and access to all our online materials. Even in times like these when it is important to communicate rapidly, we still need to take the time to ensure we follow good graphic design principles so our messages are clear and understandable.

Thanks to one of our Peer Research Guides, my library set up an Instagram account about a week before we moved to completely online classes and then shelter-in-place. (You can see our account at csueb_library.) It was fortuitous timing as Instagram is heavily used by multiple departments and student groups at the university and students use it to figure out what is happening on campus (or now, what’s happening online). It’s been a learning curve for me, but a great way for us to communicate with students.

To that end, I’ve been creating multiple graphics each day in Adobe Spark to post to Instagram. This isn’t the time to create complex, bespoke graphics. This is the time to create clean, easy-to-understand graphics that immediately tell our users what the library is doing to help them. Here are two I posted last week:

image of clock with overlay that reads, no late fees charged on library materials or laptops during campus closure This graphic uses the classic (and easy) trick of overlaying a semi-transparent ribbon in matching color over a relevant photo to make the text easily readable. This was an important message to get to our students as multiple students had come on chat worried about getting charged late fees when they couldn’t return their materials to our closed library.

graphic that says, the library is here to help with 24/7 chatEven before we went to online-only services and classes, many students were unaware of our chat service. This was improved some by our intrusive chat coded on more pages of the library’s website before the campus closure. However, it is even more important students know they can get chat help now that we are online only. This graphic is also very simple, uses a coordinated color scheme, and gets the message across quickly and clearly.

What can you take away from these examples?

  • Find the simplest, clearest way to state your message when posting online, especially to social media.
  • Focus on only one service or resource at a time in your graphic (you can always add more details in a caption/text).
  • Needing graphics fast does not mean you have to sacrifice your graphic design best practices; these are even more important to use to ensure clarity in your work.
  • Even if it is old news to you, it is new for someone else. This is the time to market your services and resources that can help your library users.

I hope these examples inspire you to keep doing the good graphic design work that you do in support of your library users. Remember, clarity and communication are key to graphic design. Keep up the good work and remember to look away from your screen to give your eyes a break every once in a while.

Take care, be kind, and keep on designing! I’ll be back soon with more news, notes, and inspiration as we make our way through this time together. Allons-y, friends!